FondoSonoma Festival

FondoSonoma Festival

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The FondoSonoma Festival Awaits

October 1st, 10:00-6:00 PM

Don’t think of the GranFondo’s finish line as an end to your day in the saddle. Think of it as the beginning of the best post-ride hoedown you’ve ever had the good fortune to flop your lycra-ed keister into. We’ve got an array of food vendors, beer taps, live music, and kid’s activities, but best of all, we’re going to provide multiple areas where you can (drum roll, please) sit down in the shade.

Blowing yourself out over three-to-ten hours on your bike really focuses one’s priorities. We’re taking that to heart and doubling up that most simple of pleasures: a place to take a load off just outside the beams of our sweet California sun.

We’re also aware that each of you riders have a support crew in tow and that a good portion of that crew is well below voting age. We’ll have a whole suite of kids activities, including climbing towers, arts and crafts, science events, petting zoos, as well as mother support services to keep the whole family happy while waiting for a lucky parent to cross the finish line.

Look for a schedule of bands and food vendors as we near the event. For now, take it on faith that we’ll have an all-day lineup of acts from every genre worth soaking your ears as well as food from down the street and around the world. We’ll include more parking information as well once October looms a bit closer.

While space is extremely limited, we’d love to hear from vendors wishing to provide one of 7,500 rider meals. Fill out our online food vendor application and we’ll get back to you by July 1. Please note: once accepted, refundable deposits will apply to rider meal vendors. Other merchants and community organizations are welcome as well, just fill out our merchant application and we’ll be in touch in early summer.

Food Vendor Application

Merch Vendor Application