FondoSonoma Festival

FondoSonoma Festival

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Levi’s GranFondo Expo

Friday September 30th, 11:00 AM – 6:00 PM

Registration packet pick-up is only the beginning. We have Levi’s GranFondo branded merchandise and more from our very own Bike Monkey storefront, plus merchandise offerings from SRAM, Buff, CapoOculus Eyewear, Calfee Design, Tri Sports Jewelry, Lexi Miller, TONIK, Glassisum Designs, and Buddy Pegs.

There will be plenty of food and beverage on hand, served up fresh from Real Cool Frozen Treats, Swine country BBQ, Tear It Up Catering, Lagunitas Brewing, and Taylor Maid Farms.

And don’t forget to check out sample product from Clif, GU, Clover Stornetta, and more.

An information booth will be on-site for any questions about routes, aid stations, and the like.

We’d also recommend stopping by The King Ridge Foundation booth to learn more about how your donations and fundraising efforts are making a difference in the lives of at-risk youth. One of our longstanding beneficiaries, Forget Me Not Farm, will also be on-hand to showcase their successful approach to helping at-risk youth break the cycle of abuse through animal-assisted and horticultural therapeutic activities.

Levi’s GrandFondo Expo 

Packet pick-up: 11:00 AM- 10:00 PM in the auditorium at Finley Community Center2060 W. College Avenue, Santa Rosa CA, 95401

Expo vendors/food and drink: 11:00 AM – 6:00 PM at Finley Community Center,2060 W. College Avenue, Santa Rosa, CA, 95401


The FondoSonoma Festival Awaits

Saturday October 1st, 10:00 AM – 6:00 PM

<< Festival Map Here >>

Don’t think of the GranFondo’s finish line as an end to your day in the saddle. Think of it as the beginning of a fantastic post-ride celebration. We’ve got an array of food vendors, beer taps, live music, kids’ activities, and shaded seating areas. Whether you indulge in a recovery massage from the professionals at Samagse Massage or just kick back with a hot meal and enjoy the live music on the FondoSonoma center stage, you’ll be glad you stayed to celebrate with us.

We are thrilled to announce this year’s Festival music headliner, The Sam Chase and the Untraditional. Check out their latest song here:

Check out the full band line up below:

        11:00 – 11:50 … Percivillian
12:10 – 1:00 … Lungs and Limbs
1:20 – 2:20 … The Pulsators
2:40 – 4:00 … The Sam Chase and the Untraditional
4:15 – 4:45 … Announcements, etc.
5:00 – 5:50 … EagleWolfSnake


A note to vendors: 2016 Applications have been processed, and our festival space is now full. Please do consider applying early for a possible space at our 2017 FondoSonoma Festival by filling out our online food vendor application. Response time is generally between June 1 and July 1, 2017. Please note: once accepted, refundable deposits will apply to rider meal vendors. Other merchants and community organizations are welcome as well. Please fill out our merchant application, and expect responses by July 1, 2017.





Think of the post-ride celebration that is the FondoSonoma Festival as the pre-party. Then get ready to extend the festivities to the Levi’s GranFondo After Party. For those of you accustomed to getting the second wind to your second wind, join us for more food, drinks, and dancing at 6th Street Playhouse in downtown Santa Rosa. The party is free for staff and sponsors and is open to anyone who wants to celebrate the conclusion of another successful Fondo. Tickets are $50 each and include food and a drink. Beats and breaks will be provided by local DJ’s. RSVP now!

Where: 6th Street Playhouse

What: After party to celebrate a job well done.

Includes: Dinner, Drink, DJs.

When: 8:00pm – 11:30pm (last call).

Who: Free for staff and sponsors. Tickets are $50 for public.