Belly of the Beast

A Blog from Levi's GranFondo

Got a topic you'd like us to cover here? E-Mail at

Sep 3, 2017

Rider Guide

We've just released our official rider guide--all you need to know to be prepared for the epic start of Levi's GranFondo on September 30th. Check it out and be sure to click through to visit our sponsors while you're at it! Learn about rider safety, scoring, packet pickup, staging and even a little bit about the costs associated with our giant event.

Jul 6, 2017

Under 24 Ride FREE.

We're ecstatic to join forces with Specialized Bicycle Company through 2019 to build on our success as America's Premier Gran Fondo. Right out of the gate we are pleased to announce our Free U24 program. Beginning this year, anyone under the age of 24 gets to ride our event for FREE.

Feb 12, 2017

Allen Lim's Beet Juice

Recent studies have shown that beet juice can actually improve economy, or gross mechanical efficiency, meaning more power is being produced for a given amount of oxygen consumed or energy burned. The ability to produce more power without using more energy can have huge ramifications over a day of hard racing or several hard days of racing. And for this to occur with a simple glass of beet juice a day is pretty amazing.

Feb 8, 2017

February 2017 Newsletter

We were just ranked the #1 gran fondo in the United States by Gran Fondo Guide. We're honored, and proud. But it couldn't have been achieved without you, the rider who has been with us from the start. Being trend-setters is hard work, but we've stuck to it and people have noticed. Thank you!

Feb 8, 2017

Latest Wallpaper: Pacific Coast Highway

This is undeniably one of the best spots for birds to watch the action on the Pacific Coast Highway along the Gran+ routes of Levi's GranFondo. We've seen a few photographers over the years scramble up this hillside as well, as evidence by this birds-eye view looking south. Photo: Darrell Parks, 2013.

Jan 20, 2017

Monthly Wallpaper: February 2017

Here's a throwback to 2009 when everything we did was brand new. Riders sail through a trough in the road at the spine of King Ridge. This is around mile 45 of the Gran route. Photo: Carson Blume

Jan 20, 2017

Biju's Oatmeal

I ate oatmeal for breakfast nearly every day for over 20 years during my cycling career. Along the way I met Biju and he taught me his recipe. The oatmeal I was eating before Biju didn't compare to the oatmeal I ate after Biju. Biju's Oatmeal is not only mouth wateringly delicious but it's enormously more nutritious and my training and racing clearly benefited from it. ~Levi

Dec 28, 2016

Riding in the Rain

Rain can be a great excuse for a rest day but sometimes it rains a lot, for extended periods of time, so sooner or later you're going to go crazy right?

Dec 28, 2016

Monthly Wallpaper: January 2017

Here’s a shot in the arm from the Meyers Grade descent above the Pacific Ocean just north of Jenner, CA. It's at mile 45 on the Gran/Fort Ross route, mile 60 on the traditional Gran and mile 75 if you're doing il Regno.

Dec 14, 2016


Let's talk about what motivates and inspires us to ride. Motivation is the spark that gives us the power to push the pedals and pile on the miles.

Dec 14, 2016

Levi's Core Challenge

Check out our mobility work with Dr. Kelly Starret!