Now made in America!
Each and every year since the start we produce unique, custom work that symbolize our ride in a variety of ways. Design, and aesthetic is important to us when it connects the story of togetherness. For our 10th anniversary, we produced a jersey that included a mass of cyclists coursing through the open road of Sonoma County. It was subtle, but carried meaning.
This year, we commissioned the creative work of American cyclist and artist TJ Eisenhart who has created something distinct, and unique-a departure from our norm of sharp lines. Bright, beautiful, and now made in California, America by our friends at Voler. Such a thing has been a long time in the making,... even overdue. Please enjoy.
